Interactive CTV Simulator
How Political Domains Turn
Search Intent Into CTV Audiences
Enter or pick a domain. The five panels below rewrite themselves to show how that domain's traffic can become a campaign-ready Connected TV audience.
Now simulating
PrimaryVotes.com
Signal read as
Neutral / dual-funnel
Audience category
Primary Super-Voter
Use-case segment
High-Intent Primary Researcher
How PrimaryVotes.com traffic could optimize a CTV campaign
Isolate the Super-Voter
Efficiency & budget
General population
Broad, unfiltered traffic
Visit to PrimaryVotes.com
Filters for active civic interest
The Super-Voter (~15%)
People who actually engage with voting, primaries, or campaigns
CTV Execution
Only pay CPMs on the 15% that vote
~85% noise removed vs. mass-market buys
Bipartisan Cross-Segmentation
The dual-funnel bucket
PrimaryVotes.com
Ideologically neutral — users self-select into party buckets.
Democratic bucket
~46% of traffic
Republican bucket
~44% of traffic
Independent / issue bucket
~10% — routed by issue engagement
CTV Execution
One domain, two campaign audiences
Same asset supports Dem and Rep buys — split 46/44
Persuasion & Swing Segmenting
High-value research signal
Active research on PrimaryVotes.com
Comparing candidates, schedules, ballots, or policy positions
High-intent persuadable pool
Estimated ~35% of the super-voter set
Segment: Cross-Primary Persuadable
Policy-heavy creative, not generic mobilization
CTV Execution
Serve nuanced persuasion ads to ~35%
Generic mobilization creative held back from this segment
Predicting Midterm & Off-Year Turnout
Real-time behavioral proxy
Old state voter files
Static, refreshed every few months — misses off-year intent
Digital behavior on PrimaryVotes.com
Fresh signal, updated with every visit
~90% higher propensity score
For off-year voters visiting PrimaryVotes.com vs. the file average
CTV Execution
"Likely Off-Year Voters" bought at a premium
Local, state, and special-election buys favor this segment
Fundraising & Donor Modeling
Donor audience expansion
PrimaryVotes.com visitors
Statistically likelier than average to donate
Known donor lists
FEC & vendor files
Financial indicators
Capacity signals
AI / ML lookalike donor model
Even non-donors become prospects at scale
CTV Execution
Debate-night fundraising ads with QR codes
Modeled donor segment sees ~5× the response rate
Smart TV Execution
Every panel above feeds the same CTV pipeline: a household that visited PrimaryVotes.com can be reached on their living-room TV as a primary super-voter, a cross-primary persuadable, a likely off-year voter, or a modeled donor lookalike — from one domain interaction.
Beyond CTV — Other Ways a Campaign or End-User Can Use This Domain
One domain visit, many activation channels
CTV is only one destination. The same audience signal from PrimaryVotes.com can be pushed into most of the tools a modern campaign, PAC, non-profit, advocacy group, or commercial brand already uses.
Programmatic Display & Video
Retarget the same household across news sites, YouTube, and mobile web via DSPs (The Trade Desk, DV360, StackAdapt).
Paid Social
Upload hashed emails / device IDs as custom audiences on Meta, TikTok, X, and Reddit; build lookalikes off high-intent visitors.
Email & SMS Outreach
Match domain visitors to voter-file emails/phones for direct fundraising, GOTV reminders, and volunteer recruitment.
Direct Mail
Append postal addresses via voter-file match for persuasion mailers, absentee-ballot chase, and donor asks.
Door-Knock & Phone Bank Lists
Feed high-persuadable or high-turnout scores into canvassing apps (NGP VAN, Ecanvasser) to prioritize doors.
Donor Prospecting & Modeling
Score visitors against donor databases to build major-donor lookalikes for finance teams and PACs.
Polling & Research Panels
Recruit likely persuadables into message-testing surveys and focus groups.
Lookalike Audience Modeling
Use the seed audience to model similar households nationwide for scale campaigns.
Commercial / Brand Use
Non-political end-users (news publishers, advocacy brands, unions, issue groups) can use the same signals for civic-engagement or subscription marketing.
Sources & Methodology
Where the numbers come from
The percentages shown in each panel are illustrative benchmarks calibrated against publicly reported ranges from campaign-tech and political-ad research. They are not measurements of the specific domain you entered.
- • Party lean & voter-file match rates: L2 Political, TargetSmart, Catalist, and i360 publicly document 70–90% match rates between hashed digital identifiers and voter files (L2, TargetSmart).
- • Persuadable / swing share: Pew Research and AP VoteCast consistently estimate 6–15% of the electorate as true persuadables in a general election (Pew).
- • Turnout uplift from targeted digital + CTV: Academic field experiments (Green & Gerber; Analyst Institute replications) report 0.5–3 percentage-point lifts on targeted low-propensity voters.
- • Donor lookalike lift: ActBlue, WinRed, and NGP VAN case studies report 2–8× ROI on modeled donor lookalikes vs. cold prospecting.
- • CTV reach & household match: IAB and eMarketer put 2024 U.S. CTV household penetration at ~87%, with ACR/IP-graph matching typically resolving 60–80% of visitors to a TV household.
Disclaimer
This tool is an educational simulator. It does not query live traffic, ad exchanges, voter files, or any third-party data provider. Percentages, audience labels, and party-lean readings are generated from the domain name itself and from published industry benchmarks — not from actual visitors to that domain. Any real-world campaign use of this workflow must comply with applicable privacy laws (CCPA/CPRA, GDPR, VPPA, TCPA), platform policies, and consent requirements, and should rely on vetted first-party or licensed data providers.